The main activity of the discussion was presentation of the special research conclusions devoted to new Russian law about retail regulation. Research was conducted by the IIPE in September-November 2009 and is focused on several problems:

• Efficiency of the lobbying campaigns of the main market players
• Political aspect of the retail regulation law struggle
• "Random beneficiary" effect. Who will take benefits without any GR and PR investments?
• The consequences of a law adoption for Russia’s image and attractiveness for investors.

Key speakers:

• General Director of the Moscow International Business Association (MMBA) Alexander Borisov
• Managing director of X5 Retail Group Yuri Kobaladze
• Political scientist Mihail Vinogradov

Moderator - Vice-president of the Russian PR Association (RASO) and Director of the International Institute for Political Expertise (IIPE) Evgeny Minchenko.